For Tommy Hilfiger I got briefed to work on the design for a desktop and mobile newsletter signup for the Gigi Hadid newsletter.
For the subscription to the TOMMYXGIGI newsletter and campaign it was necessary to give the visitors the feeling they were interacting through the Gigi chat. A special set of Gigi-emoticons and chat screen were implemented in the mobile and desktop versions of the designs.
I worked on a variety of executable designs that were implemented through both a one screen newsletter and a newsletter built up through a content module.
For Nike I work on various projects for the retail and brand design departement.
Nike works with strict brand guidelines that need to reflect the companies philosophy and credibility worldwide.
The banners are used for various websites. The posters are used for shop displays, magazine and street advertisement and shop windows.
• UX design (html) • Developer briefing • Design
Piet Boon’s design agency wanted to re-design their company website and sought my expertise. Brand elements from existing printed material was the guiding formula in the design of the new website.
An important part of my brief was to establish a well organised structure for the vast database of shop items. The company also needed the new website to match its brand identity (DNA) well.
I undertook responsibility for the company’s brand identity online by use of the right colour formulas, spacing and exact kerning. The clear ordering of categories and intuitive interaction on screen resulted in a quick, clear and fun site for its users.
Strategic concepting and consultancy agency, Moondance, asked me to improve their existing brand identity. The website, logo and various communication elements needed to be streamlined and updated.
To emphasise the personal approach, which is a strong characteristic of the company’s DNA, a special concept was developed. Stars (as in galaxy) were programmed as if they were hanging on ribbons. When the mouse is moved over them they all appear to be moving in the same direction. This minimalistic design emphasises the transparent routine of Moondance.
Exclusive leather glove design company Ines Gloves asked me to improve their existing website and webshop. Also the company’s logo needed to express more craft and luxury.
Together with the developer I produced a user friendly website and shop. Storytelling and a pleasant shopping experience are key elements for the visitor.
The RSS feed attached to the site sends news flashes from a dedicated blog.
SCLSV Limousine Service
• Design of print and online assets • Brand development • UX design (Magento) • Developer briefing
Luxury taxi company, SCLSV Limousine Service asked for the re-design of their brand identity and website. Also, all company business paper which included, business cards, headed paper, invoice sheets, compliment cards and company brochures.
The SCLSV Limousine Service brand is the epitome of luxury and reliability, aiming at the discerning business or recreational visitor to Amsterdam.
The website consists of an easy to use reservation system serving the customers’ needs.
Dutch Leather Design
• Design of print and online assets • Brand development • UX design (html 5) • Developer briefing
Luxurious leather design brand, Dutch Leather Design, required a brand identity for their website and various printed business stationery.
The brand Dutch Leather Design is all about steady classic craftsmanship and durability, reflected in a contemporary look and feel.
The company’s website is primarily image orientated. By a specially programmed parallax algorithm over the images in the shop the user experiences a more natural slide effect. Giving visitors a much closer feeling to the product, it can almost be touched off the screen.
• Art direction, design and re-design • Design of online website and social media assets • Print management
After undertaking the art direction and graphic design for Villa d’Arte Magazine for nearly a decade it was time for a redesign.
The chief editor asked for a new logo and magazine layout structure. Each feature in the magazine (such as interior, travel, beauty, design, photography, architecture, culinary and art) got its own characteristic within the new layout.
Through a flexible modular grid system the design got a fresh and playful, although tight, contemporary design. By using the latest in typographic standards the magazine became more legible and it was made to last longer.
The magazine also serves as trigger to get the reader more involved into online activities such as the ICS/VISA CARD webshop or indept information on articles from the magazine.
• Editorial concept development • Art direction and management • Setup of editorial content creation process for client
The editors in chief of supermarket, Jumbo’s, magazine, asked for advice on structuring the layout of the recently designed magazine.
A clear structure for the magazine was established by my directing the team of designers at the Jumbo office and consulting them on use of Image and ways of storytelling. During the restructuring process the brand identity and DNA of the chain (in the magazine) was to be maintained by following the strict identity guidelines.
Holland van Gijzen
• Editorial concept • Art direction & redesign
Six times a year law firm HVG (Holland van Gijzen) issues an internal magazine about law and justice.
To improve the look and feel as well as the user experience of the magazine I developed a new editorial formula that presented the content in an engaging context so that interaction and a dialogue would be faciliated with the reader.
For the new design formula old design elements where redesigned providing a recognizable and streamlined result. A feature index matrix was also implemented to provide a clear system to handle all matters of expertise concerning HVG. The system contributed to improved content planning over a 12 month period.
• Design and art direction • Photo direction • Production management • Print management
At the Dutch outdoor traveling theatre festival De Parade, restaurant La Cantine offers quality French oriented cuisine. Co-owner Merijn van Berlo recently opened the populair new place called Choux (near Central Station in Amsterdam).
This self-published pocket size cookbook was specially designed for the theatre restaurant. I directed the copywriter responsible for the right tone of voice and a photographer to ensure full brand consistency with design language.
The hectic atmosphere at the festival goes hand in hand with the visual appearance of the cookbook. The colours and structures used in the book as graphic understatements fit the materials used for the festival restaurant tent.
• Art direction and design • Print management
For the occasion of the ten year jubilee of Dutch news website nu.nl, I developed an oblong format picture book. It contains the best contributions of Dutch amateur photography displayed on the site.
Conceptually, the book has the same graphic design as the website. The same colours and typography have been used. Throughout the whole book there is a line printed on every page, referring to the index as a guideline.
Breuning ten Cate Fonds
• Creative concept, art direction and design • Print management
“Een mooi arbeidzaam leven”. This book has been designed celebrating the closing of the Breuning ten Cate Fonds. For many years this fund innovated cancer research and improved medical technology for the cure of cancer.
Half the book consists of an historical section the other half tells an actual story through interviewed staff. Alternately, these two are mingled together by mixing the past (in black and white) with the present in duo tone (blue and red, the colours from the fund logo).
The book is published in limited edition for a selected audience. The back of the cover is open and leaves the fabric, of which the book is made, visible. This refers to the heritage of the Breuning ten Cate Family, who supported the cancer research financially for a long time.
• Design and art direction • Print management
Michelin Star restaurant Bridges, of Sofitel Hotel the Grand in Amsterdam asked me to redesign the menu cards for the restaurant, raw bar and room service.
The cover is made from a nearly indestructible material with the feel of real leather. The binding system is made in such a way the user can place pre-printed A4 and A3 sheets in the printer using a specially designed template. Every season the pre-prints on these sheets can be changed.
The look and feel of the menu corresponds with the logo of the restaurant. It has clear and minimalist characteristics. Graphically a lot of white space is used. For the comprehensive wine menu I developed a practical colour formula allowing customers to chose their preferred grape more easily.
• Concept development • Logo design • Typography • Look and feel • Moodboard presentation • Inspiration sessions • Print and online design • Tone of voice guidance
A selection of logo’s I made for various clients. Every company has its own DNA. A well designed identity understates the credibility of a brand.
Natuurhistorisch Museum Rotterdam
• Exhibiotion stand design • Incuding infographics
For the exhibition about Dutch soil in the Rotterdam Museum of History of Nature, I designed clear lettering.
The exhibition is about the various layers in Dutch soil. Throughout the whole exhibition the layer concept was the main focus point. I used layers in the soil as a sliced (photographic) background on the panels through the signage in the exhibition.
• Concept development • Design • Print management
Various examples of non commissioned work for printed textile.